The company experienced an 8% rise in new motorcycle sales, totaling 15,637 units, and a 5% increase in used motorcycle sales, reaching 10,533 units. These gains have elevated MotorCycle Holdings' market share to 16.6%, even as the overall industry remained stable.
Wholesale distribution revenue saw a significant 25% year-on-year increase, while online sales surged by 59%, highlighting the effectiveness of the company's digital transformation efforts.
CEO Matthew Wiesner attributed this success to diversified growth across various business segments and a strong focus on digital engagement. He emphasized the importance of an omnichannel approach to meet evolving customer expectations, ensuring a seamless experience both online and in-store.
In July, the company expanded its national footprint by acquiring Peter Stevens and Harley-Heaven dealerships in South Australia, Victoria, and Western Australia. This strategic move has broadened the company's reach and diversified its brand portfolio, which now includes Peter Stevens, Harley-Heaven, Mojo Motorcycles, Morgan & Wacker, and Cassons.
Looking ahead, MotorCycle Holdings plans to continue investing in digital and data platforms to enhance customer engagement and streamline operations. The company's commitment to innovation and customer satisfaction positions it well for sustained growth in the competitive Australian motorcycle market.
