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Peter Stevens Motorcycles Faces Uncertain Future Amid Voluntary Administration
Impact on Employees, Customers, and the Australian Motorcycle Market
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The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.
Peter Stevens Motorcycles, a cornerstone of the Australian motorcycle retail industry, has entered voluntary administration, casting uncertainty over the future of the company and its approximately 400 employees.
Founded in 1970 by the Chiodo family, the retailer expanded to 15 locations across Victoria, South Australia, New South Wales, and Western Australia, representing major brands such as Harley-Davidson, Ducati, and Triumph.
The decision to enter voluntary administration comes amid mounting debts and declining consumer demand. Administrators from KordaMentha have been appointed to oversee the process, with the primary goal of finding a buyer to take over all or parts of the business. During this period, the company will continue to trade, aiming to minimize disruption to customers and staff.
For Australian riders, this development raises concerns about the availability of services and products previously offered by Peter Stevens Motorcycles. Customers with existing orders or service appointments are advised to contact their local dealership for updates. Additionally, those who have placed deposits should seek information on the status of their payments and potential refunds.
The broader Australian motorcycle market may also feel the ripple effects of this situation. Competitors might experience an influx of customers seeking alternative dealerships, while suppliers and manufacturers will need to adjust to changes in distribution channels.
In conclusion, the voluntary administration of Peter Stevens Motorcycles marks a significant shift in the Australian motorcycle retail landscape. Stakeholders, including employees, customers, and industry partners, are encouraged to stay informed through official communications from the administrators and the company.
Published:Thursday, 6th Nov 2025 Source: Paige Estritori
Please Note: If this information affects you, seek advice from a licensed professional.
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