The company reported an 8% rise in new motorcycle sales, totaling 15,637 units, and a 5% increase in used motorcycle sales, reaching 10,533 units. These figures contributed to a market share expansion to 16.6%, despite overall industry conditions remaining flat. Additionally, wholesale distribution revenue saw a significant 25% year-on-year increase.
Chief Executive Officer Matthew Wiesner attributed this success to growth across multiple business segments, the introduction of new product categories, and a strong digital focus. "We've grown sales across new and used motorcycles, expanded into new categories like off-highway and watercraft, and invested in digital initiatives that will make it easier and more rewarding for customers to shop with us," Wiesner stated.
The company's digital transformation strategy has been particularly impactful, with online sales surging by 59%. This emphasis on digital and data initiatives is set to continue, as the company pursues an omnichannel approach to customer service, ensuring a seamless experience across online, offline, and in-store platforms.
For Australian riders seeking financing options, MotorCycle Holdings' strong financial performance and expanded product offerings present promising opportunities. The company's commitment to digital innovation and customer-centric strategies aligns with the needs of middle to upper-middle income earners looking for competitive and flexible motorcycle financing solutions.
