The Brisbane-based company reported an 8% rise in new vehicle sales, totaling 15,637 units, and a 5% increase in used vehicle sales, reaching 10,533 units. These gains have elevated the company's market share to 16.6%, even as the overall market remained flat.
CEO Matthew Wiesner attributed this success to strategic expansions and digital initiatives. "We've grown sales across new and used motorcycles, expanded into new categories like off-highway and watercraft, and invested in digital initiatives that will make it easier and more rewarding for customers to shop with us," Wiesner stated.
The company's wholesale distribution revenue saw a 25% uplift, while online sales surged by 59%, underscoring the effectiveness of its digital transformation strategy. The recent acquisitions of Peter Stevens and Harley-Heaven dealerships have further expanded MotorCycle Holdings' national footprint, bringing the total number of retail and wholesale sites to 55 across Australia and New Zealand.
Looking ahead, the company plans to continue focusing on digital and data initiatives to enhance customer experience through an omnichannel approach. This strategy aims to provide a seamless shopping experience across online and in-store platforms.
For Australian riders, this growth signifies increased access to a diverse range of motorcycles and related products, supported by a robust and customer-focused retail network.
