The operating result (EBIT) for the year stood at €91 million, translating to a profit margin of 9.1%. This figure highlights Ducati's strategic focus on maintaining profitability while navigating industry challenges. The company's ability to generate substantial financial resources is pivotal in supporting its ongoing strategic initiatives, including investments in research and development, innovation, and racing competitions.
Claudio Domenicali, CEO of Ducati, expressed satisfaction with the year's outcomes, emphasizing the company's solid financial foundation. He noted that this stability enables continuous investment in enhancing the product range's uniqueness and prestige, ensuring high standards of quality and service that are synonymous with the Ducati brand.
In terms of sales, Ducati delivered 54,495 motorcycles worldwide in 2024. While this represents a slight decrease from the 58,224 units sold in 2023, the company remains optimistic about its market position. The introduction of ten new models, including the XDiavel V4 and Multistrada V4 equipped with the V4 Granturismo engine, as well as the Panigale V4 and Streetfighter V4 powered by the latest Desmosedici Stradale engine, is expected to bolster future sales. Additionally, Ducati's entry into the off-road segment with its first motocross bike marks a significant expansion of its product portfolio.
Henning Jens, Ducati's CFO, acknowledged the complexities of the 2024 market conditions. He highlighted the company's deliberate strategy to prioritize long-term sustainability over short-term sales volume increases. This approach, aligned with Ducati's premium market positioning, has enabled the company to maintain a 9.1% return on sales and a solid financial base, even amidst challenging circumstances.
For Australian enthusiasts considering a Ducati purchase, these financial results reflect the brand's commitment to delivering high-quality, innovative motorcycles. Prospective buyers can anticipate a range of new models that combine cutting-edge technology with Ducati's signature design and performance. Additionally, Ducati's stable financial standing suggests continued investment in customer support and service excellence, enhancing the overall ownership experience.
In conclusion, Ducati's 2024 financial performance underscores its resilience and strategic foresight in the global motorcycle industry. The company's focus on profitability, innovation, and customer satisfaction positions it well for sustained success in the years to come.
