The Brisbane-based company reported an 8% rise in new vehicle sales, totaling 15,637 units, and a 5% increase in used vehicle sales, reaching 10,533 units. These gains have elevated the company's market share to 16.6%, despite a generally flat market environment.
Chief Executive Officer Matthew Wiesner attributed this success to the company's focus on digital transformation and expansion into new product categories. "We've grown sales across new and used motorcycles, expanded into new categories like off-highway and watercraft, and invested in digital initiatives that will make it easier and more rewarding for customers to shop with us," Wiesner stated.
Notably, the company's wholesale distribution revenue increased by 25%, while online sales surged by 59%, highlighting the effectiveness of its digital strategy. The recent acquisition of Peter Stevens and Harley-Heaven dealerships in South Australia, Victoria, and Western Australia has further strengthened MotorCycle Holdings' national presence.
Looking ahead, the company plans to continue its focus on digital and data initiatives to enhance customer experience. "It's critical we have an omnichannel approach to better serve our customers - they expect a seamless experience online, offline, and in-store, so we will deliver that over the next 12 months," Wiesner added.
For Australian riders, this growth translates to a wider selection of motorcycles and accessories, improved online shopping experiences, and enhanced customer service. As the company continues to invest in digital platforms and expand its product offerings, customers can expect even greater convenience and choice in the future.
