The Caravan Industry Association of Australia's 'Road to a Million' campaign has played a pivotal role in this trend. Launched in October 2025, the initiative encouraged travelers to explore nearly 1,300 caravan holiday parks nationwide, offering participants a chance to win a grand prize of $1 million. The campaign's success is evident, with over 63,770 Australians entering and generating more than 340,000 booked nights for caravan holiday parks.
Stuart Lamont, CEO of the Caravan Industry Association of Australia, highlighted the campaign's impact, noting that it not only boosted occupancy rates but also injected significant economic benefits into regional communities. The increased patronage of caravan parks has provided a much-needed boost to local businesses and tourism operators.
This record-breaking performance reflects a broader trend of Australians embracing caravanning as a preferred mode of travel. Factors contributing to this shift include the flexibility and affordability of caravan holidays, the desire for outdoor experiences, and the ability to explore diverse destinations at one's own pace.
For caravan park operators, this surge presents opportunities and challenges. While increased bookings lead to higher revenues, it also necessitates enhanced facilities and services to meet the expectations of a growing customer base. Ensuring quality experiences will be crucial in sustaining this upward trajectory.
As the caravanning industry continues to flourish, stakeholders are optimistic about its future. The combination of strategic marketing initiatives and a strong consumer appetite for domestic travel positions the sector for continued growth and success.
