According to data from the Caravan Industry Association of Australia, national cabin occupancy reached 64% in December, marking a new high for the month and a one percentage point increase from December 2024. Powered site occupancy rose to 49%, up two percentage points, while unpowered site bookings increased by one point to 26%, both setting new December records.
The 'Road to a Million' campaign, launched in early October, has played a significant role in this growth. The initiative promotes nearly 1,300 caravan holiday parks nationwide, offering participants a chance to win a grand prize of $1 million for every night stayed. This campaign has generated over 340,000 booked nights and strengthened long-term engagement with the camping lifestyle.
Stuart Lamont, CEO of the Caravan Industry Association of Australia, highlighted the campaign's success in encouraging Australians to explore caravanning and camping holidays, thereby supporting regional communities and the broader tourism sector.
Regional areas have particularly benefited from this trend. The Gold Coast led cabin occupancy in December with 87%, followed by the Sunshine Coast at 83% and the NSW Central Coast at 80%. Perth recorded the highest powered site occupancy at 85%, ahead of the Sunshine Coast and Gold Coast, both at 77%.
The December quarter of 2025 also set new benchmarks across all accommodation categories, with national cabin occupancy averaging 67%, up three points from the previous year. These figures reflect a sustained interest in caravanning as a preferred mode of travel and leisure among Australians.
As the industry continues to thrive, stakeholders are optimistic about the future of caravanning in Australia. The combination of effective marketing campaigns, quality facilities, and a growing appreciation for domestic travel experiences positions the caravan holiday park sector for continued success in the coming years.
