The acquisition includes Harley-Heaven dealerships in Adelaide, Perth, Penrith, and Sydney, as well as Peter Stevens Motorcycles in Adelaide and Dandenong, Savage Motorcycles in Perth, and Triumph Sydney. This expansion marks MCH's entry into South Australia and Western Australia, while reinforcing its position in key Victorian and New South Wales markets.
CEO Matthew Wiesner emphasized the significance of this acquisition, stating, "This is not the end of Harley-Heaven or Peter Stevens - it's a new chapter. These iconic brands are here to stay. With MCH's comprehensive industry knowledge, strong financial backing, and proven track record, we're committed to ensuring the new Harley-Heaven and new Peter Stevens dealerships continue to deliver for bikers across the country."
The deal retains the established brand identities of Harley-Heaven and Peter Stevens, which will continue trading under their well-known names with added support, expanded product offerings, and a renewed customer experience focus. All jobs across the acquired network have been retained, ensuring continuity and reassurance for staff and local communities.
Additionally, MCH has diversified into the powersports market by adding BRP Sea-Doo and Can-Am recreational vehicles to its offerings. Combined with existing premium motorcycle brands such as Harley-Davidson, Yamaha, Kawasaki, KTM, Honda, Suzuki, and Triumph, MCH now offers one of the broadest product ranges in the industry.
For Australian riders, this expansion means greater access to a diverse range of motorcycles and recreational vehicles, backed by a company committed to enhancing the customer experience both in-store and online. Prospective buyers can look forward to improved stock availability, expanded service capabilities, and a seamless purchasing process.
