Founded by the Chiodo family, Peter Stevens expanded to 15 locations across Victoria, South Australia, New South Wales, and Western Australia. The business encompasses both branded dealerships and franchise operations, including Ducati, Triumph, and Harley-Heaven. At the time of administration, the company reported an annual turnover of approximately $250 million, offering new and used motorcycle sales, parts and accessories, service, insurance, and finance.
Documents lodged with the Australian Securities and Investments Commission (ASIC) reveal the full extent of the company's financial obligations. Employee entitlements are listed at $1.6 million, while customer deposits total over $2.13 million. Additionally, the company owes the Australian Taxation Office approximately $4.5 million in deferred tax and $318,586 in GST. Secured debts include $7.6 million owed to Westpac and $26.5 million in retail floor plan financing, commonly used by dealers to manage stock purchases. Lease obligations account for another $15.1 million.
Despite these challenges, administrators have kept all dealership locations open while assessing the business and considering potential sales. Online trading has been paused, and expressions of interest have been received from multiple parties, some seeking the entire business, others interested in parts of it. Administrators have confirmed that employee entitlements accrued following their appointment are being met, with funding provided by the shareholder to ensure the continuation of payments.
For consumers, this situation underscores the importance of due diligence when engaging with retailers, especially those experiencing financial difficulties. Customers with pending orders or deposits should stay informed about the administration process and seek clarity on the status of their transactions. Additionally, this development may influence the broader motorcycle retail market, potentially leading to changes in dealership structures and the availability of certain brands and services.
In conclusion, the voluntary administration of Peter Stevens Motorcycles marks a pivotal moment in the Australian motorcycle industry. Stakeholders, including employees, customers, and industry partners, will be closely monitoring the situation as it unfolds, hoping for a resolution that preserves the legacy and contributions of this longstanding retailer.
