At the Geelong Outdoor Living & Caravan Expo in January 2026, attendees observed an increased presence of imported, Australian-style 'big box' caravans. These models, often featuring lower entry pricing and high-spec finishes, are directly targeting the mainstream touring market. This influx of imported caravans comes at a time when Victorian manufacturers, who produce the majority of Australia's locally made caravans, are reporting a significant contraction in new sales.
Recent industry data indicates that caravan and camper trailer imports have risen to approximately 20,000 units nationally, marking a 5% year-on-year increase. While complete figures for the 2025-26 period are yet to be finalised, observers note that imported products continue to capture a growing share of the market. Concurrently, Caravan Industry Victoria has reported substantial declines in new caravan sales, with some segments experiencing drops of 30 to 40%.
Several factors contribute to this market shift. The COVID-19 pandemic led to a surge in domestic travel, boosting demand for caravans. As travel patterns normalise and interest rates remain elevated, discretionary spending has tightened, leading to a cooling of the market. Imported caravans, often priced below comparable Australian-built models, are entering the market during this period of reduced demand, intensifying competition.
For consumers, the increased availability of imported caravans offers a broader range of options and price points. However, it's essential to consider factors such as warranty structures, parts availability, and after-sales support, which can vary between manufacturers and importers. All caravans sold in Australia must comply with national vehicle standards, but the level of support and service may differ.
In conclusion, the growing presence of Chinese-built caravans in Australia reflects a broader restructuring of supply chains and consumer demand. This trend underscores the importance of thorough research and consideration for consumers and highlights the need for local manufacturers to adapt to an increasingly competitive market.
