Yamaha Dominates Australian Motorcycle Market in 2025

According to FCAI data, Yamaha's total market share reached 27.6%, indicating that more than one in every four vehicles sold in Australia carried the Yamaha badge. The brand also led in road motorcycle sales, despite a 7.4% decline in this category, marking only the second time in 23 years that Yamaha has topped the road bike segment.

Significant growth was also recorded in off-road motorcycles (up 14.4%), scooters (up 8.1%), and the off-highway vehicle category, including ATVs and SSVs (up 19.2%), where Yamaha ranked first overall.

Matthew Ferry, Yamaha Motor Australia's Land Mobility General Manager for Sales and Marketing, attributed this success to the brand's dealer network, customers, and staff. He expressed gratitude for the collective effort, passion, and determination shared across the entire Yamaha group, emphasizing that achieving the number one position again is a reflection of their commitment.

Yamaha's diverse lineup, spanning road bikes, off-road models, scooters, and off-highway vehicles, has resonated with Australian consumers, contributing to its dominant market position. The brand's focus on innovation, safety, and performance continues to meet the evolving needs of riders across the country.