Honda Dominates Australian Motorcycle Sales with Impressive Growth

The brand's success is largely attributed to its dominance in the off-road segment, securing the top-selling brand position across five categories: Agriculture, Fun, Trail, Scooter, and Naked. Notably, Honda placed five models in the overall top ten two-wheel sales results. Leading the charge was the CRF110F, Australia's best-selling motorcycle model with 5,310 units sold. Following closely were the CRF50F with 3,004 units, the CRF250F with 1,667 units, the CRF125FB with 1,255 units, and the CBR650R with 1,222 units. These figures highlight Honda's diverse and appealing product lineup catering to various rider preferences.

Chris Schultz, General Manager of Powersports and Products at Honda Australia, expressed pride in these achievements, particularly in the off-road segment, following the brand's recent successes on the racetrack. This performance reflects Honda's commitment to delivering quality and performance across its range, resonating with Australian riders.

While the overall Australian motorcycle and off-highway vehicle market experienced a slight softening in 2025, with a 1.3% decrease compared to 2024, Honda's growth stands out as a testament to its strategic initiatives and strong brand loyalty. The company's ability to outperform the market trend indicates effective marketing strategies and a deep understanding of consumer needs.

Looking ahead, Honda Australia has expressed excitement for 2026, with plans to introduce key model updates, new models, and expand its e-Clutch system throughout the year. These developments are expected to further strengthen Honda's position in the market and offer Australian riders innovative and enhanced riding experiences.