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COG Financial Services Achieves Milestone Half-Year Performance

Strong Growth in Asset Finance and Broker Network Expansion

COG Financial Services Achieves Milestone Half-Year Performance?w=400

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COG Financial Services Limited has announced its strongest half-year performance to date, reporting net assets financed totaling $4.5 billion.
This achievement marks a 7% increase compared to the corresponding period in the previous year, underscoring the company's robust growth trajectory in the asset finance sector.

The group's statutory EBITDA reached $22.3 million, reflecting a 14% year-on-year increase, while revenue for the half-year period grew by 8% to $196.9 million. These impressive figures are attributed to both organic growth and the expansion of COG's broker network, which saw a 7% increase in broker firms aggregating through the group.

Mark Rayson, Head of COG Aggregation, highlighted the resilience of brokers and the growing relevance of specialist asset finance support as market conditions stabilize. He noted that the record performance underscores the importance of brokers in facilitating asset finance solutions and the value of specialized support in the current economic climate.

COG's strategic expansion into the salary packaging and novated leasing sector has also contributed to its success. The recent acquisition of Easifleet aims to strengthen the company's Paywise offering, positioning COG to capitalize on government incentives promoting electric vehicle adoption.

With over 9,000 brokers now accredited, COG expresses confidence in maintaining its growth momentum for the remainder of the year. Rayson emphasized that despite uneven market conditions, the group's specialist focus continues to attract broker partners. He observed that businesses are proceeding with asset purchases they had previously deferred, indicating a positive outlook for the asset finance market.

The broker landscape is experiencing a structural shift towards consolidation, with increased mergers and acquisitions as larger groups seek to acquire smaller firms. This trend reflects the industry's move towards the 'full-stack broker' model, where clients expect a single point of contact for multiple capital products, from commercial mortgages to specialized asset finance.

COG's record half-year results not only highlight the company's strong performance but also signal the evolving dynamics of the asset finance industry in Australia. As the sector continues to adapt to changing market conditions and client expectations, COG's strategic initiatives position it well for sustained growth and success.

Published:Wednesday, 13th May 2026
Author: Paige Estritori

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