The company's success is attributed to a notable rise in both new and used motorcycle sales. New motorcycle sales increased by 8%, totaling 15,637 units, while used motorcycle sales saw a 5% uptick, reaching 10,533 units. This growth has elevated MotorCycle Holdings' market share to 16.6%, even as the overall industry conditions remained relatively flat.
Wholesale distribution also contributed significantly to the company's performance, with a 25% year-on-year increase. This diversification strategy has bolstered the company's revenue streams and market presence.
Chief Executive Officer Matthew Wiesner highlighted the multifaceted growth across various segments of the business, including the introduction of new product categories and a strong emphasis on digital initiatives. The company's online sales surged by 59%, reflecting a successful adaptation to evolving consumer behaviors and preferences.
Looking ahead, MotorCycle Holdings plans to continue its focus on digital and data-driven strategies to enhance the customer experience. The company aims to provide a seamless omnichannel approach, integrating online and in-store interactions to meet the expectations of modern consumers.
In July, the company expanded its national footprint by acquiring Peter Stevens and Harley-Heaven dealerships in South Australia, Victoria, and Western Australia. This expansion brings the total number of retail and wholesale sites operated by MotorCycle Holdings to 55 across Australia and New Zealand, including well-known names such as Mojo Motorcycles, Morgan & Wacker, and Cassons.
Additionally, the company has ventured into new categories, including off-highway vehicles and watercraft, through recent acquisitions of Can-Am and BRP Sea-Doo. This strategic move aims to cater to a broader audience, including adventure riders, families, and outdoor enthusiasts.
For individuals considering motorcycle financing, MotorCycle Holdings' strong financial performance and expanded product offerings present promising opportunities. Prospective buyers can explore a diverse range of motorcycles and related products, supported by the company's commitment to enhancing the customer journey through digital innovation and personalized service.
